Digital Marketing

Keyword Research

Analytics
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Keyword research is the continious process of finding the right keywords that people enter into search engines. Keyword research is a continuous process to find and research actual search words that people enter into search engines. Search engine optimization professionals research keywords, which they use to achieve better rankings in search engines. It’s also one of the best ways of getting to know your target audience
Process of keyword research involves brainstorming and the use of keyword research tools. To achieve the best SEO results, it is important to pick the most relevant keywords that has low orhanic traffic. It is good practice to pick keywords that have little competition and a high number of searches. A Little game makes it easier to achieve higher rank in search engines, and high numbers of searches guarantees that the keyword attracts organic traffic. Good keywords are related to the theme of the website. search engine algorithm has the right to ban or exclude from search results sites whose content is not relevant to the keyword.[3] Good Keyword that are highly competitive are less likely to rank in the top. Keywords that have no monthly searches generate no traffic and therefore are useless for SEO

Steps for proper keyword research

1.Brainstorming – It is nothing but a spontaneous keyword idea that comes from your mind .
2.Thinking from customers point of view – Think like a customer.If you think from a customers point of view you can have some idea of what they are thinking or what they usually search
on various search engines to find a product or service. By going to Demographic search, you’ll find out what age and gender your main visitors are. You can set various filtering options and dig deeper into the behavior of certain groups of users.
3.Free tools for keyword research – You can use many tools that can help you with keyword research. Take a look at the ones below. They will help you create a broad list of actionable keywords that are very likely to bring traffic to your site.
Google Adwords Keyword Planner

Use the Google Adwords Keyword Planner to find new and related keywords. The search volume data in the planner is really only useful for keywords that you’re actually spending money to advertise on. Google Adwords Keyword Planner makes a useful tool in coming up with ideas for potential keywords!

Google Trends

Google Trends allows you to compare the traffic for sets of keywords. You can even see the difference for numerous geographical regions. It’s very important to check Google Trends if you expect that some of your keywords are seasonal, for instance due to regulations, holiday seasons etc.
Your internal search engine
What are people looking for on your site? These terms are keywords in the vocabulary of your actual audience and should definitely be added to your keyword list. You can look into the results of your internal search engine with our Google Analytics for WordPress plugin

Google Suggest and Übersuggest

These tools are awesome free seo keyword suggestion tool.Try to use the best of it and do a thorough research of kewords.

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